This 170+ year old financial services company has spent the last few decades building and refining a core suite of data products. In hiring content creators, the company's marketing leadership wanted to hire a content creation partner with hands-on experience with enterprise analytics. Storyhackes created a series of blog posts tailored to CFO and CMO personas, with in-depth educational content around marketing technology. Over 3 years, Storyhackers' scope of work with D&B has grown to incorporate economist/analyst thought leadership series, field interviews, customer stories, and industry research reports.
Within Storyhackers, the global finance and macroeconomics research leader found a partner that evolved with the business.
In the words of Abby Lutte, senior content marketing manager at D&B:
Storyhackers has been invaluable to our content strategy at Dun & Bradstreet. The intellectual rigor, deep commitment to inspiring and consistent narratives, and the writing prowess of the team is best-in-class. Our content with Storyhackers always takes us in new, exciting directions, yet remains strategically on-point. Additionally, the team is a joy to work with and inspires new ideas and fresh thinking on all sides, enlivened by the team’s extensive expert and influencer network and ability to ask the perfect questions at the perfect time. Importantly, the content we develop together consistently performs. Story-hacking is truly a way of life for this company.